The purpose of a networking call is to find opportunities for cross-referrals, collaborations, and to see if there is the potential to build a relationship. It’s NOT to do this.
According to the Pareto principle, 20 percent of your efforts yield 80 percent of your results. A few months ago, I put this to the test.
If you’re a coach or personal consultant who wants more leads, use this one question to determine which social media to promote your business on.
If you’re judging yourself for worrying about other people’s opinions, don’t. It’s human (and sometimes a good thing) to care about others. What isn’t helpful, however, is assuming you know what people will think.
If you’re not getting traction on your marketing efforts, it might be that you have a clarity rather than a marketing problem. It all starts with getting clear on your niche.
You know you should be posting on Facebook, LinkedIn, Instagram, YouTube, TikTok, and Twitter; sending a newsletter; blogging on Medium; giving talks on Clubhouse; hanging out and offering value in other groups; creating free training, and doing a million other things to market your business. So, you summon some courage, write a post based on what […]
I just wanted to… I’d like to tell you… I kind of think that… If you use phrases like this in your emails, posts, lives, videos, or other marketing, STOP! Phrases like just, really, kind of, I think that, I guess that, and sort of are what language experts call hedges. In marketing, hedges diminish your authority. They say “This is what […]
Like your headshot, your bio is an essential part of your marketing. But, given the multiple channels you use to promote your services – social media, websites, podcasts, opt-in content, joint ventures, networking, and more – one bio no longer cuts it. Instead, you need three. 1. A Longform Bio This is the brand or personal story that goes on your website about […]
“I don’t want to spam my list by emailing them too often.” I hear this frequently from heart-centred entrepreneurs and I get it. No one wants to come across like a used-car salesman. If you’re holding back from an important marketing tactic out of fear people will think you’re pushy, it’s time to reframe the […]
Dear name, I am writing to inform you that I’m going to be giving a workshop on… BLECH! No, I’m not giving a workshop on blech – that introductory sentence is blech. Why? The entire first part of it is redundant. Why not just say I’m giving a workshop and save your readers from tripping […]