Is this you?
When people ask you what you do, you have no idea how to respond.
Your messaging has been attracting a mixed bag of clients, the wrong types of clients, or no clients at all.
When asked to describe your ideal client at a level deeper than demographics, you get stuck.
You want to be seen as a go-to expert but the truth is most people don’t really know or understand what it is you do.
You know you need to narrow down your target audience but you’re afraid of losing the business you have.