“Niching. Ugh! It’s so hard to choose! Why can’t I just help everybody?”
If you’ve ever thought these words, I get it.
I’ve also experienced first-hand the myriad of frustrations that not niching can bring – burnout, overwhelm, and slow growth I’m looking at you.
The 3rd commandment for new service-based entrepreneurs like coaches and consultants is to get super specific about who you serve. (Hint: a target market like women between the ages of 35 and 60 is not specific enough.)
If you suspect that you need to niche down further, watch this video to learn: