If you’re anything like me, you started your business (or are thinking of starting your business) because you’re passionate about a certain subject and want to turn your passion into an income so you can leave your job and do what you love.
But people don’t buy your deep knowledge of a subject, your passion, or even your process. They come to you for something else altogether and when you nail that you start attracting clients eager to work with you.
Check out this week’s video for first-time service-based entrepreneurs to learn:
- The real reason people buy from you.
- 3 ways to get clear on what problems you solve for people
- And the best market research question ever!
