You’re posting on social media, sending out newsletters, telling everyone you know about your business, and still…
If your marketing isn’t landing, it might be because you’re trying to be too many things to too many people.
Your business, and by extension, your genius isn’t for everyone.
Trying to make it so dilutes your message and makes it harder for your dream clients to know if you’re the right person for them.
The first step of marketing is getting crystal clear on who you want to engage with.
How clear are you? Answer the following questions:
- When you think of the ideal client for your service, do multiple categories of people come to mind?
- When writing a post, do you have a hard time starting the post with you because it wouldn’t apply to everyone you want to reach?
- Do you have a hard time describing the outcomes you provide for your clients in tangible terms such as make time to relax or increase sales rather than generalizations like change your life or improve your business?
- Is your pattern to search for work and take on whatever you can get rather than actively promote yourself as an expert for a specific type of client?
- Are you afraid to lose your current clients even though you know they aren’t the type of person or business you’d secretly love to work with?
If you answered yes to any of the above, you need to narrow your target market and summon the courage to start marketing to them.
It takes guts to niche.
But, if you’re marketing a new business online it’s an absolute necessity.
Consumers, be they individuals or businesses, don’t look for generic help.
They look for help that can solve their specific problem, so the more you speak to a specific person with a specific issue the better.
Plus, the more you specialize, the more you become known as the go-to expert in that area.
If clarity is an issue for you, I can help. Book a complimentary 30-minute call and let’s talk.