June Morrow blog post image fallback

Marketing shouldn’t feel like manipulation

When you think of marketing, how do you feel?

I recently had someone say to me “I don’t like to manipulate people.”

Me neither. Manipulation involves getting people to buy something they don’t want or need (and that’s gross).

When you genuinely believe that a specific group of people can benefit from what you have to offer marketing isn’t manipulation.

It’s simply saying one or more of the following:

“Are you this person with this problem? If so, here’s how I help people with this problem. This is how it changed my life. This is how it changed my clients’ lives. This is how it might change your life. I don’t know if it’s right for you but if you think it might be, I’d love to have a conversation.”

Marketing is a bridge between one person’s suffering and a solution to end that suffering.

If having read this you still feel gross about marketing, three things might be at play:

  1. You haven’t defined your target market well enough to understand their problems.
  2. You haven’t created a service or program that solves your target market’s problem.
  3. You don’t have a marketing strategy that feels authentic to you.

Many of my clients come to me feeling icky about marketing and leave feeling excited about it.

If any of the situations above are at play in your business, I can help.

Reach out for a complimentary appointment to learn more about how a Magnetic Messaging VIP Day can make your marketing feel more like you.

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Connect. Communicate. Convert