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Stop trying to do it all

In 2005, I wrote a list of New Year’s Resolutions that was 42 pages long.

I can’t remember if 2004 had been exceptionally shitty or if I was feeling exceptionally ambitious, but I do know that at the end of that year, I’d accomplished 75% of what was on that list.

I also spent two months in bed recovering from panic attacks.

I did too much, and I paid a price.

This is not what I want for you.

People often associate burnout with perfectionism or people-pleasing but sometimes it’s neither of those.

Sometimes, it’s a result of being highly creative and not knowing how to harness that creativity.

Maybe you’re like me: with a million and one ideas for how you can serve your clients and a strong drive to implement those ideas.

What happens if you try to create everything in your head?

You spend all of your time building. You give, give, give but never give yourself the time and space to receive.

Consequently, you burn out.

This is why I’m not a huge fan of relying on inspiration alone to fuel your marketing. I don’t know about you but in my mind, the inspiration never ends.

Instead, you need a strategy.

Strategy guides and polishes inspiration.

It looks at where you want to be and where your ideal clients want to be and then finds the simplest way for you to take them from A to B to C.

It allows you to create but it also helps you get consistent, which in turn, allows the rest of the world, and especially the people who need your services, to catch up with you.

In short, it focuses you, so you don’t need a 42-page to-do list to meet your goals. And you don’t need to take two months off from chasing them to recuperate.

Need help creating a strategy for your business? Book a complimentary call and get on the path to doing less in your business this year.

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