Facebook, LinkedIn, Instagram, YouTube, Twitter, TikTok, Clubhouse, Insight Timer, Pinterest…
The list of places to promote your business seems to never end with new ones popping up all the time.
It’s easy to feel both uncertain and overwhelmed. How do you know what works? How do you find the time?
Too often I see coaches and consultants choosing their channels by default:
- “I was already on the channel, so it seemed easiest.”
- “A course I took focused on that channel.”
- “Everyone is talking about it so I thought I should go there too.
- “I wanted to reach as many people as possible.”
This way of thinking ignores the most important aspect of your marketing: your target audience!
Which social media channels should you be on today?
The one where most of your target market hangs out the most often online.
If your audience is middle-aged women, it’s not likely to be TikTok. If your audience is men in their 20s, forget Pinterest. If you’re a B2B company selling a service to larger companies, Instagram isn’t your best bet.
Your answer might not be the trendiest and that’s okay.
You might even find that your market isn’t on social media frequently enough to warrant using it to reach out to them.
If you spend a lot of time on social media, you might think this is the only way to market your service but, as I’ll talk about in an upcoming post, there are many, many more.
When it comes to building your business often less is more.
Stop trying to be all things to all people on every channel and you may find that you start getting more traction with fewer tactics.
Need help with your marketing strategy? Book a 30-minute complimentary consultation.